Home

Chapter 7

Chapter Quiz

Short Answer

Short Answer


This activity contains 5 questions.

	Distinguish between strategic planning and tactical planning.   To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.

	What is a mission statement and why is it important to the firm?   To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.

	What is the difference between a penetration strategy versus an acquisition strategy? Give an example of each.   To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.

	What is vertical integration and why would a company do this? Give an example not found in the text.   To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.

	Explain and give an example not found in the book of the diversification strategy.   To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.

Copyright © 1995-2008, Pearson Education, Inc. Legal and Privacy Terms