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Home arrow Chapter 7 arrow Chapter Quiz arrow Matching

Matching


This activity contains 3 questions.

Question 1
1 Matching
Using the pull-down menus, match each item in the left column to the corresponding item in the right column.
A A situation where a company invests its resources in a totally new direction (for example, a new industry or market).
B The identification of alternative courses of action that can be used to modify an original plan if and when new circumstances arise.
C A strategy whereby a company attempts to market existing products to new target markets.
D One organization in the channel owns and operates organizations in other levels of the channel.
E A strategy whereby a company attempts to improve the market position of existing products in existing markets.
End of Question 1


Question 2
2 Matching
Using the pull-down menus, match each item in the left column to the corresponding item in the right column.
A A statement of purpose for an organization reflecting the operating philosophy and direction the organization is to take.
B A systematic, critical, and unbiased review and appraisal of the basic objectives and policies of the marketing department and of the organization, methods, procedures, and people employed to implement the policies.
C Collecting information from knowledgeable people inside and outside the organization and from secondary sources.
D Plans that are short term, specific, and combine both strategy and tactics.
E A strategy whereby a company markets new products or modified existing products to current customers.
End of Question 2


Question 3
3 Matching
Using the pull-down menus, match each item in the left column to the corresponding item in the right column.
A One organization owns and operates several companies at the same level in the channel of distribution.
B Consolidating a company's operations.
C The analysis of a company's business units.
D Two or more companies working together cooperatively to achieve a common goal.
E Analyzing a company's strengths, weaknesses, opportunities, and threats.
End of Question 3







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