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Case Pilot/Marketing Tools
Chapter 1: Marketing: Managing Profitable Customer Relationships
Chapter 2: Company and Marketing Strategy: Partnering to Build...
Chapter 3: Marketing in the Digital Age: Making New Customer...
Chapter 4: Marketing and Society: Social Responsibility and Marketing...
Chapter 5: The Marketing Environment
Chapter 6: Managing Marketing Information
Chapter 7: Consumer Markets and Consumer Buyer Behaviour
Chapter 8: Business Markets and Business Buyer Behaviour
Chapter 9: Segmentation, Targeting, and Positioning: Building the...
Chapter 10: Product, Services, and Branding Strategies
Chapter 11: New-Product Development and Product Life-Cycle Strategies
Chapter 12: Pricing
Chapter 13: Marketing Channels and Supply Chain Management
Chapter 14: Retailing and Wholesaling
Chapter 15: Integrated Marketing Communication Strategy
Chapter 16: Advertising, Sales Promotion, and Public Relations
Chapter 17: Personal Selling and Direct Marketing
Chapter 18: The Global Marketplace
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