Welcome to the Companion Website for Kotler/Armstrong/Cunningham, Principles of Marketing, Sixth Canadian Edition. This site serves as a resource for both students and instructors using our textbook
Student Resources
For student resources, choose a chapter number from the menu above.
Case Pilot/Marketing Tools
For access to Case Pilot and other learning resources, please select from the menu above.
Instructor Resources
Instructors, please click here to proceed to a protected site where you will find the following items that have been created to facilitate your teaching of the course.
- Instructor's Resource Manual
- PowerPoint Presentations: Expanded and Express Versions
- Case Notes
Video Central
This link will take you to our protected Video Central site, which allows you access to supplementary videos and cases for this text.
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