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Home  arrow Chapter 1  arrow Concept Challenge Quiz  arrow True/False Questions

True/False Questions



This activity contains 11 questions.

Question 1.
One briefly worded definition of marketing is "meeting needs profitably."


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Question 2.
A managerial definition of marketing shows the role marketing plays in society.


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Question 3.
In a transaction, A gives X to B but does not receive anything tangible in return.


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Question 4.
Managers of selling oriented businesses concentrate on achieving high production efficiency, low costs, and mass distribution.


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Question 5.
Holistic marketing incorporates internal marketing and societal marketing.


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Question 6.
Internal marketing is the task of hiring, training, and motivating able employees who want to serve customers well.


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Question 7.
Cause-related marketing is a special form of the relationship marketing concept.


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Question 8.
WANTS become NEEDS when they are directed to specific objects that satisfy human requirements.


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Question 9.
The marketer uses service channels to deliver and receive messages from target buyers.


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Question 10.
Firms are adopting a combination of centralization and decentralization to better balance local adaptation and global standardization.


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Question 11.
In order to be successful marketers create needs.


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