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Chapter 15 |
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Glossary: Idiomatic and Key Terms |
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Hard-core: very strongly; a hard-core loyalist in marketing is a customer who believes very strongly that a specific product is good and always buys that same product. 523
Ostracism: not being included because others do not want to accept you or do not like you. 532
Rapid-fire: very quickly, one after another. The expression comes from the very fast firing of one bullet after another in an automatic gun. 544
Relationships: a connection between people that continues for a long time in the future. Relationships happen when people communicate and interact with each other. 514
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