After reading this chapter, you should be able to:

1. Explain how individuals develop their personal codes of ethics and why ethics are important in the workplace.
2. Distinguish social responsibility from ethics, identify organizational stakeholders, and characterize social consciousness today.
3. Show how the concept of social responsibility applies both to environmental issues and to a firm's relationships with customers, employees, and investors.
4. Identify four general approaches to social responsibility and describe the four steps a firm must take to implement a social responsibility program.
5. Explain how issues of social responsibility and ethics affect small businesses.