Chapter Objectives

After reading this chapter, you should be able to:

1. Explain the concepts of organizational boundaries and multiple organizational environments.
2. Explain the importance of the economic environment to business and identify the factors used to evaluate the performance of an economic system.
3. Discuss the current economic picture in Canada and summarize expert predictions about its future.
4. Describe the technological environment and its role in business.
5. Describe the political-legal environment and its role in business.
6. Describe the socio-cultural environment and its role in business.
7. Identify emerging challenges and opportunities in the business environment.