1 .		Explain what strategic planning is and how companies use it to establish plans.   To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.
2 .		A clear mission statement acts as an "invisible hand" that guides people in the organization. Explain what this statement means and provide an example of a mission statement that matches the intent described above.   To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.
3 .		Using the Boston Consulting Group (BCG) approach, a company classifies all its SBUs according to a growth-share matrix. Describe such a matrix, list its relevant cells, explain the types of products that might fall within these cells, and comment on the dangers of a growth approach.   To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.
4 .		Using Coca-Cola and its products, discuss how the company could grow using each of the four cells of the product/market expansion grid. Be sure to provide a growth strategy for each of the four cells. You may make assumptions if it will help with your discussion and description.   To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.
5 .		Which of the formal steps of the marketing plan would spell out how marketing strategies are to be accomplished? What four questions would need to be answered in this step? Be specific with your answer.   To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.