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| 1 . |
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All of the following would be steps or concerns in the process of strategic planning EXCEPT:
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| 2 . |
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The process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities is called:
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| 3 . |
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With respect to the steps in the strategic planning model, which of the following steps follows "defining the company mission"?
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| 4 . |
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Which of the following would most likely be considered to be a market-oriented mission statement?
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| 5 . |
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Which of the following companies (with the associated mission statement) BEST illustrates the idea of a market-oriented mission statement?
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| 6 . |
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If an SBU were to be characterized as one that showed low-growth and had a low-share of the business and products in its industry, this SBU would be classified as a ____________ according to the BCG growth-share matrix.
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| 7 . |
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According to information provided in New Directions 2-3, all of the following are key elements of Tim Horton's strategy EXCEPT:
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| 8 . |
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If Tim Horton's Coffee plans to add 200 stores this year by subdividing markets (to make getting to a Tim Horton's easier), it could be said that this coffee giant would be following which of the following growth strategies?
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| 9 . |
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A company's value chain is only as strong as its:
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| 10 . |
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At the centre of any marketing process is:
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| 11 . |
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Which of the following terms would be most closely associated with the phrase "dividing a market into distinct groups with distinct needs, characteristics, or behaviour that might require separate products or marketing mixes"?
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| 12 . |
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The marketing mix consists of the four Ps: product, price, place, and promotion. In the age of connectedness, these tools might be more appropriately named the four Cs: Customer solution, Customer cost, ___________, and Communication.
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| 13 . |
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One of the chief goals of the implementation function in marketing management is to:
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| 14 . |
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The step in a formal marketing plan that includes a market description, a product review, a review of competition, and a review of distribution is the:
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| 15 . |
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The first step in the marketing control process is best described as being one where the marketer:
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Answer choices in this exercise are randomized and will appear in a different order each time the page is loaded.
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