Table of Contents
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Chapter 1: The Foundations of Entrepreneurship
Chapter 2: Inside the Entrepreneurial Mind: From Ideas to Reality
Chapter 3: Strategic Management and the Entrepreneur
Chapter 4: Forms of Ownership and Franchising
Chapter 5: Buying an Existing Business
Chapter 6: Building a Powerful Marketing Plan
Chapter 7: E-Commerce and the Entrepreneur
Chapter 8: Integrated Marketing Communications and Pricing Strategies
Chapter 9: Managing Cash Flow
Chapter 10: Creating a Successful Financial Plan
Chapter 11: Crafting a Winning Business Plan
Chapter 12: Source of Financing: Debt and Equity
Chapter 13: Choosing the Right Location and Layout
Chapter 14: Global Aspects of Entrepreneurship
Chapter 15: Leading the Growing Company and Planning for Management...
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