Welcome to e-Business Planning!
Business plans, and business planning, are an essential part of doing business. As defined in your textbook, a business plan is a written document that identifies a company's goals and outlines how the company intends to achieve those goals. Just as important as the plan itself, the process of writing a business plan forces a businessperson to think ahead, to set achievable goals, to anticipate problems, and to be prepared for competition. The process, not the plan itself, increases the likelihood that the business will be a success.
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