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Chapter 18

Internet Exercises

Internet Exercises

This activity contains 10 questions.

	Access the Choice Mall Web site (mall.choicemall.com). Visit some of the online stores in the mall. What are the functionalities of the mall? What are some of the benefits of the online mall to the participating vendors? To shoppers? Do you think a shopper is better off using an online mall or using a search engine such as AltaVista to locate a store providing a product of interest? In what ways could Choice Mall improve the chances that buyers will make return visits?   To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.

	Visit a large online storefront of your choice. What functions does it provide to shoppers? In what ways does it make shopping easy? In what ways does it make shopping more enjoyable? What support services does it provide?   To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.

	Enter hotwired.lycos.com/webmonkey and find the tracking tutorials. What is the difference between a “hit” and a “pageview”? Write a summary of the three tutorials—gathering data, using databases, and using pageviews.   To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.

	Go to the WebTrends site (webtrends.com). What types of information does its Analysis Suite provide? How can this information be used to improve a Web site? What types of tracking information are not pro-vided by this suite? (See Internet Exercise 3.)   To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.

	Visit IBM’s site (ibm.com). Find its WebSphere product. Read some of the recent customer success stories. What makes this software so popular?   To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.

	Go to the World Wide Web Consortium’s discussion of Web Services architecture (w3.org/tr/ws-arch). Based on this discussion, what role does a UDDI play in Web Services? If a company wants to publicize its Web Services, what means are available?   To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.

	Visit Sun Microsystems (sun.com). What type of development platform does Sun provide for creating and deploying Web Services? What are the capabilities and benefits of the platform?   To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.

	Visit the Microsoft Web site (microsoft.com). Find its BizTalk product. What kind of software is this? What role could it play in an EC application?   To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.

	Enter webservices.org and find material on Web Services and EC. Prepare a report.   To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.

	Enter monstercommerce.com and ecommerce-shopping-cart.biz and write a report comparing their products.   To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.

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