Upon completion of this chapter, you will be able to:
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Understand the fundamental requirements for initiating an online business.
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Describe the process of initiating and funding a start-up e-business or large e-project.
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Understand the process of adding EC initiatives to an existing business.
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Describe the issues and methods of transforming an organization into an e-business.
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Describe the process of acquiring Web sites and evaluating building and hosting options.
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Understand the importance of providing and managing content and describe how it is
accomplished.
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Evaluate Web sites on design criteria such as appearance, navigation, consistency, and
performance.
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Understand how search engine optimization may help a Web site obtain high placement in
search engines.
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Understand how some major support e-services are provided.
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Understand the process of building an online storefront.
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Be able to build an online storefront with templates.
