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Select Chapter Table of Contents Chapter 1: Overview of Electronic Commerce Chapter 2: E-Marketplaces: Structures, Mechanisms, Economics, and... Chapter 3: Retailing in Electronic Commerce: Products and Services Chapter 4: Consumer Behavior, Market Research, and Advertisement Chapter 5: B2B-Commerce: Selling and Buying in Private E-Markets Chapter 6: Public B2B Exchanges and Support Services Chapter 7: E-Supply Chains, Collaborative Commerce, Intrabusiness EC,... Chapter 8: Innovative EC Systems: From E-Government and E-Learning to... Chapter 9: Mobile Commerce and Pervasive Computing Chapter 10: E-Auctions Chapter 11: E-Commerce Security Chapter 12: Electronic Payment Systems Chapter 13: Order Fulfillment, eCRM, and Other Support Services Chapter 14: E-Commerce Strategy and Global EC Chapter 15: Economics and Justification of Electronic Commerce Chapter 16: Launching a Successful Online Business and EC Project Chapter 17: Legal, Ethical, and Societal Impacts of EC Chapter 18: Building E-Commerce Applications and Infrastructure
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