After studying this chapter, you will be able to:
- Compare the strengths and weaknesses of the print and electronic media available for short messages.
- Identify the qualities of an effective e-mail subject line.
- Explain how overuse of e-mail can reduce productivity.
- Identify guidelines for successful instant messaging (IM) in the workplace.
- Describe the role of blogging in business communication today.
- Explain why identifying your audience, purpose, and scope is vital to successful blogging.
- Explain how to adapt the three-step writing process for podcasts.
- Describe the syndication process and explain how it helps you distribute blog and podcast content.
