After studying this chapter, you will be able to:
- Explain why effective communication is important to your success in today’s business
environment.
- Describe the five characteristics of effective business communication.
- Identify eight communication skills that successful employers expect from their
employees.
- List five ways in which business communication differs from social communication.
- Describe six strategies for communicating more effectively on the job.
- Explain what must occur for an audience to successfully receive, decode, and
respond to messages.
- Explain four strategies for using communication technology successfully.
- Discuss the importance of ethics in business communication, and differentiate
between ethical dilemmas and ethical lapses.
