After studying this chapter, you will be able to
- Explain why effective communication is important to your success in today’s
business environment
- Identify seven communication skills that successful employers expect from their
employees
- Describe the five characteristics of effective business communication
- List six factors that make business communication unique
- Describe five strategies for communicating more effectively on the job
- Explain three strategies for using communication technology successfully
- Discuss the importance of ethics in business communication and differentiate
between ethical dilemmas and ethical lapses
