1 .		Questionnaires allow standardization of the data collection process, which is essential to ensure internally consistent and coherent data for analysis. [Hint]  True  False
2 .		The first step in the questionnaire design process is to specify the type of interviewing method (such as telephone, Internet, or mail). [Hint]  True  False
3 .		A survey question asks, "What do you think about the taste and texture of this new cheesecake?" This is an example of a double-barreled question and should not be used in this form. [Hint]  True  False
4 .		Revlon has constructed a survey about its new line of Colorstay lipsticks. The first question asks, "Have you ever heard of Revlon Colorstay products?" If the response is "No," respondents are asked to not complete the survey. This first question is a filter question. [Hint]  True  False
5 .		Questions about income, age, and religious beliefs should be placed at the beginning of the survey as "warm-ups" that are easy to answer. [Hint]  True  False
6 .		In a personal interview, Thom is asked, "What reasons led you to purchase the Honda Accord instead of the Toyota Camry?" This is an example of a structured question. [Hint]  True  False
7 .		A survey asks, "Circle one: Are you MALE or FEMALE?" This is an example of a structured question. [Hint]  True  False
8 .		Marketing researchers have noticed a tendency of respondents to choose an alternative simply because it is at the beginning of a list of choices. This is called order or position bias. [Hint]  True  False
9 .		A survey asks, "Circle one: Are you MALE or FEMALE?" This is an example of a dichotomous question. [Hint]  True  False
10 .		A survey asks, "How much do you like the flavor of this quality cheesecake by Sara Lee?" This is an example of a balanced dual statement. [Hint]  True  False
11 .		At the end of a customer satisfaction survey, respondents are asked to fill in their name, address, phone number, and email address in case they want more information about the company. This information is called basic information. [Hint]  True  False
12 .		In a survey, if questions start with general, broad questions, and then proceed to more specific questions, a funnel approach has been used. [Hint]  True  False
13 .		A survey about carpet cleaning first asks respondents if they own pets. If they do, an entire set of questions related to pet stains appears on the CATI screen. If respondents don't have pets, they are asked if they have children. If so, a set of questions related to food stains appears. In this case, the survey is using branching questions to skip through to different parts of the questionnaire. [Hint]  True  False
14 .		When CATI or CAPI is used for a survey, precoding is built into the software. [Hint]  True  False
15 .		A questionnaire that has demonstrated validity and reliability does not need to be pretested. [Hint]  True  False