1 .		A questionnaire has all of the following objectives except: [Hint]   To translate the researcher's information needs into a set of specific questions   to minimize the demands imposed on respondents and encourage them to respond completely and honestly   to minimize response error with good design   to allow respondents to respond freely in their own words and in their own way
2 .		When designing a questionnaire it is important to keep in mind the type of interviewing method, which will change how the question is asked. If you were administering a telephone survey, which of the following would be the best way to ask about pet preferences? [Hint]   Rank the following five pets from one to five, where one is best and five is worst. The pets are: dogs, cats, birds, ferrets, and fish.   You have 100 pennies to distribute among five pets according to how much you like them. If you like a certain pet the most, give that pet the most pennies. If you don't like a pet at all, give it no pennies. Remember, your answers must total 100. The pets are: dogs, cats, birds, ferrets, and fish.   Think about how friendly certain pets are. If a pet is the most friendly, give it a plus 5, and if it is not friendly at all, give it a minus five. Any number between minus five and plus five is fine, according to your opinion of the friendliness of the pet. How would you rate dogs? Cats? Birds? Ferrets? Fish?   Think about the personalities of certain pets. On a seven-point scale, where one end of the scale is "vicious" and the other end of the scale is "amorous," where would you rate dogs? Cats? Birds? Ferrets? Fish?
3 .		A survey question asks, "Please state your satisfaction with the sales rep and the marketing manager on a scale from 1 to 5 where 1 is extremely satisfied, and 5 is extremely dissatisfied." This question has the following problem: [Hint]   the question is double-barreled   the question asks for too much effort on the part of the respondent   the question is too ambiguous   the question has no legitimate purpose
4 .		Respondents may not always be able to answer the question posed to them. Researchers can help them overcome this limitation by keeping in mind the reasons people typically cannot answer a question. These reasons include all of the following except: [Hint]   the question is asking about sensitive information   the respondent may not be informed about the topic of the question   the respondent may not be able to remember the information because it happened too long ago or was too unimportant to remember specific details   the respondent may not be able to articulate certain types of responses
5 .		Even if respondents are able to answer a question, they may be unwilling to do so. Refusal to answer a question may be due to any of the following circumstances except: [Hint]   the question requires too much effort on the part of the respondent   the question asks for sensitive information   the respondent cannot remember the information asked for in the question   the question appears to have no legitimate purpose in relation to the topic of the survey
6 .		A survey asks, "How would you describe the typical consumer of Old Spice Aftershave?" This type of unstructured question could be called all of the following except: [Hint]   open-ended question   free-response question   free-answer question   free-choice question
7 .		A researcher noticed that when respondents were given an ordered list of price possibilities, they always chose the middle price. The researcher then varied the order of the response choices and then received responses gravitating toward the lower price. Mixing up the order of responses is trying to correct for: [Hint]   ambiguity   position bias   question structure problems   balance
8 .		Translating the information needed into clearly worded questions that are easily understood is the most difficult aspect of questionnaire development. To avoid problems in question wording, researchers should heed all of the following guidelines except: [Hint]   define the issue being addressed   avoid using ambiguous terms   use the jargon and terminology of the respondent and client   avoid leading or biased statements
9 .		When a researcher is arranging questions on a questionnaire into the proper order, all of the following guidelines should be followed except: [Hint]   opening questions should get right to the heart of the matter so the most important question is answered first before respondent fatigue sets in   Classification information should be located at the end of a questionnaire because the information may be sensitive   Questions that are perceived to be difficult should be placed late in the sequence of questions after a relationship has been established and the respondent is involved in the process   A series of questions should start with a general introduction to a topic followed by specific questions related to the topic to prevent specific questions from biasing general questions
10 .		On the last section of a survey, there are several questions asking about gender, household size, marital status, education level, and employment status. These questions are asking for __________ information. [Hint]   basic   classification   identification   filter
11 .		A survey asks if the respondent has an alarm system on their current car. If so, the respondent continues with a series of attitude questions on the value of car alarms. If respondents don't have an alarm system, they skip to another section of the survey that asks about other car features. The initial car alarm question is a __________ question. [Hint]   precoding   funnel   branching   double-barreled
12 .		When a researcher is ready to pretest a questionnaire, the researcher should heed all of the following advice except: [Hint]   The researcher should use pretest groups that are similar to the target respondents in terms of their background characteristics, familiarity with the topic, and attitudes and behaviors of interest   The pretest would best be done with a personal interview, even though the questionnaire might be design for mail, phone, or Internet   Pretesting should take place on a large sample of respondents, around 100, to make sure that all problems are ironed out of the survey   All aspects of the questionnaire should be pretested, including question content, wording, sequence, form and layout, question difficulty, and instructions
13 .		Observational forms have many similarities to questionnaires given to respondents. Guidelines for observational forms include all of the following except: [Hint]   Like questionnaires, observational forms also require adequate pretesting   Observation forms should provide a guide for recording information accurately and to simplify coding, entry, and analysis of data   An observational form should specify who, what, when, where, why, and way of behavior to be observed   The researcher must carefully construct the form so there is no psychological impact of the questions and the way they are asked
14 .		In international marketing research, __________ the questionnaire to detect linguistic equivalence across countries is a critical task. [Hint]   pretesting   designing   wording   constructing
15 .		Administering a questionnaire is a substantial intrusion by a research and by nature can border on violating ethical guidelines. All of the following guidelines for ethical behavior in questionnaires should be followed except: [Hint]   In consideration of respondents, questions that are confusing, difficult, or improperly worded should be avoided   Researchers have an ethical responsibility to design a questionnaire that obtains the data in an unbiased manner. Pretesting is therefore a must   Respondents will need to be gently but firmly coaxed throughout the survey to answer all questions, even those that are sensitive   Questionnaires that are overly long (such as mail or phone surveys lasting more than 30 minutes) should be avoided