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True or False

Chapter 11: Enterprise Applications and Business Process Integration

This activity contains 15 questions.

Question 1.
Enterprise systems, supply chain management systems, and customer relationship management systems are types of major enterprise applications.


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Question 2.
One of the problems with enterprise software is that a company cannot rewrite the software to support the way their business processes work.


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Question 3.
Enterprise systems help create the foundation for a supply-driven organization.


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Question 4.
Inefficiencies in the supply chain are caused by inaccurate information.


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Question 5.
Supply chain planning systems and supply chain execution systems are two types of supply chain software.


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Question 6.
Supply chain planning systems manage the flow of products through distribution centers and warehouses to ensure that products are delivered to the right locations in the most efficient manner.


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Question 7.
Ultimately, the Internet could create a "digital logistics nervous system" throughout the supply chain.


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Question 8.
It can cost up to six times as much to acquire a new customer as it is to keep an old customer.


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Question 9.
Operational CRM includes applications that analyze customer data generated by operational CRM applications to provide information for improving business performance management.


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Question 10.
Loyalty rate is a measurement of the number of customers who stop using or purchasing products or services from a company.


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Question 11.
Benefits of effective customer relationship management systems include increased customer satisfaction, reduced direct marketing costs, and more effective marketing.


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Question 12.
The new generation of extended enterprise applications is sometimes called XRP or ERP II.


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Question 13.
A very high percentage of enterprise applications fail to deliver promised benefits or cost much more to implement than originally anticipated.


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Question 14.
Most firms embracing CRM systems need to transform their focus from a product-centric view to a customer-centric view in which retaining a customer is a priority.


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Question 15.
Support and backing from the CEO are critical for ensuring that all the changes required by enterprise applications will be adopted by the entire company.


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