After this chapter, you will be able to:
- Describe the unique features of e-commerce, digital markets, and digital goods.
- Analyze how Internet technology has changed value propositions and business models.
- Describe the various types of e-commerce and how e-commerce has changed consumer retailing and business-to-business transactions.
- Evaluate the role of m-commerce in business and describe the most important m-commerce applications.
- Compare the principal payment systems for electronic commerce.
