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Self-Study Quiz



 This activity contains 10 questions.

Question 1.
Match the type of banner ad with its size.
A matching question presents 6 answer choices and 6 items. The answer choices are lettered A through F. The items are numbered 1.1 through 1.6. Screen readers will read the answer choices first. Then each item will be presented along with a select menu for choosing an answer choice. Using the pull-down menus, match each item in the left column to the corresponding item in the right column.
A 234 x 60 pixels
B 120 x 600 pixels
C 468 x 60 pixels
D 88 x 31 pixels
E 120 x 240 pixels
F 120 x 90 pixels
 
 
 
 
 
 
End of Question 1


Question 2.
Match the marketing metric with the appropriate description.

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A matching question presents 5 answer choices and 5 items. The answer choices are lettered A through E. The items are numbered 2.1 through 2.5. Screen readers will read the answer choices first. Then each item will be presented along with a select menu for choosing an answer choice. Using the pull-down menus, match each item in the left column to the corresponding item in the right column.
A percentage of shoppers who begin a shopping cart purchase but then leave the site without completing the purchase
B percentage of visitors who become customers
C percentage of visitors who indicate an interest in the site's products by registering or visiting product's pages
D percentage of existing customers who continue to buy on a regular basis
E percentage of customers who do not return during the next year after an initial purchase
 
 
 
 
 
End of Question 2


Question 3.
Match the advertising pricing model with the appropriate description

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A matching question presents 5 answer choices and 5 items. The answer choices are lettered A through E. The items are numbered 3.1 through 3.5. Screen readers will read the answer choices first. Then each item will be presented along with a select menu for choosing an answer choice. Using the pull-down menus, match each item in the left column to the corresponding item in the right column.
A exchange of ad space for something of equal value
B advertiser pays fixed fee
C advertiser pays only for those users who perform a specific action
D advertiser pays for impressions in 1,000 unit lots
E advertiser pays pre-negotiated fee for each click an ad receives
 
 
 
 
 
End of Question 3


Question 4.
Within the question text below, there is one text entry field where you can enter your answer.

The term is used in describing the number of times an ad is served. 

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End of Question 4


Question 5.
Within the question text below, there is one text entry field where you can enter your answer.

Rich media ads that are preloaded into a browser's cache and do not play until fully loaded and the user clicks to another page are called . 

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End of Question 5


Question 6.
According to eMarketer, the most popular online marketing method is:

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End of Question 6


Question 7.
Which of following forms of online advertising typically has the lowest clickthrough rate?

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End of Question 7


Question 8.
Webtrends is an example of:

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End of Question 8


Question 9.
The least expensive form of online advertising on a per thousand viewer basis is:

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End of Question 9


Question 10.
In 2002, over $6 billion was spent on online advertising

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End of Question 10





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