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Home arrow Chapter 2 arrow Self-Study Quiz

Self-Study Quiz


This activity contains 10 questions.

Question 1
1
Open Hint for Question 1 in a new window		 Match the business model component with the key question the component answers.
Using the pull-down menus, match each item in the left column to the corresponding item in the right column.
A What does your firm bring to the marketplace that other firms do not possess?
B What marketspace do you intend to serve and what is its size?
C Who else occupies your intended marketspace?
D How will you earn money?
E Why should the customer buy from you?
End of Question 1


Question 2
2
Open Hint for Question 2 in a new window		 Match the company with its primary revenue model.
Using the pull-down menus, match each item in the left column to the corresponding item in the right column.
A subscription revenue model
B advertising revenue model
C affiliate revenue model
D transaction fee revenue model
E sales revenue model
End of Question 2


Question 3
3
Open Hint for Question 3 in a new window		 All of the following are examples of the portal business model except:
 
End of Question 3


Question 4
4
Open Hint for Question 4 in a new window		 All of the following are good examples of the transaction broker business model except:
 
End of Question 4


Question 5
5
Open Hint for Question 5 in a new window		 Barriers to entry in the e-tail marketplace are very low.
   
 
End of Question 5


Question 6
6
Open Hint for Question 6 in a new window
 
To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.

End of Question 6


Question 7
7
Open Hint for Question 7 in a new window		 eBay.com and Priceline.com can both be said to be _________.
 
market creators
service providers
content providers
community providers
End of Question 7


Question 8
8
Open Hint for Question 8 in a new window		 A/an _________ marketplace serves specific industries, while a/an _________ sells specific products and services to a wide range of companies.
 
B2B, B2C
B2C, B2B
Vertical, horizontal
horizontal, vertical
End of Question 8


Question 9
9
Open Hint for Question 9 in a new window		  
End of Question 9


Question 10
10
Open Hint for Question 10 in a new window		 How does the ubiquity of the Internet and the Web impact the business environment? (Select all that apply.)
 
End of Question 10





Some questions in this exercise may have more than one correct answer. To answer such questions correctly, you must select all the correct answers. Also note that answer choices in this exercise appear in a different order each time the page is loaded.




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