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| Authors' Column |
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When Trust is the Victim
Phishing, spamming and spying. Sometimes you have to wonder if the Web will just self-destruct and take most of e-commerce with it. Take email. E-mail was the original "killer app" of the Internet. Some 12 trillion e-mail messages are estimated to be sent around the globe every year more>>
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A December 2004 research study by Professor Erik Brynjolfsson, Director of the Center for eBusiness at the MIT Sloan School of Management, "Search and Product Differentiation at an Internet Shopbot," reports that "serious" shoppers on the Web focus on more than just price before making online purchase decisions. |
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Some say its starting to feel like 1999 all over again. The online advertising market, fueled by revenues from search engine advertising, is booming (Forrester Research expects online ad spending to increase from $6.6 billion in 2003 to over $15 billion by 2008), and venture capitalists and investment bankers are starting to take notice. In November 2004, FastClick, which runs an Internet advertising network, raised $75 million in venture money and in December, filed for a $92 million IPO.
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According to the Robert Half 2005 Technology Salary Guide, 2005 will bring an increase in demand and salaries for a variety of e-commerce related careers, as a result of, among other things, continued investment in Web-based applications that allow business to enhance collaboration, customer service, customization and management; the spread of wireless communication technologies; and the desire to enhance security.
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Venture capital investment information is now available for the first nine months of 2004. According to the PriceWaterhouseCoopers MoneyTree Survey, venture capitalists invested approximately $15.3 billion during that period, compared to $13.3 billion during the first nine months of 2003. Assuming investments continue at the current pace, total investment for 2004 is expected to exceed the $18.7 billion invested in 2003.
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