Marketing strategies are strongly influenced by a company's external environment.
One part of that environment concerns political and legal issues. Philip Morris,
as well as other tobacco companies, are affected by the Tobacco Settlement Agreement.
Use the above web site to answer the following questions:
To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.
Product differentiation is the creation of a feature or image that makes a
product differ enough from existing products to attract consumers. Mo-Hotta,
Mo-Betta is a hot and spicy food company that caters to people who like hot
and spicy food products. A unique feature on their website is the classification
of spicy foods by "heat level." Use the above web site to answer the following
Click on any of the 10 heat levels displayed on the web site. List 5 products
and their descriptions for the "heat level" chosen.
Target markets are groups of people that have similar wants and needs and that
can be expected to show interest in the same products. Cruise lines not only
target people who want to take a cruise for their vacation, they sometimes go
one step further by having themes for people who have a particular interest.
Using the above web site, answer the following question:
Identify and explain 2 theme cruises from the web site.
Relationship marketing is a marketing strategy that emphasizes lasting relationships
with customers and suppliers. The Haley Marketing Group is a consulting group
that specializes in relationship marketing. Use the above web site to answer
the following question:
What is recommended by the Haley Marketing Group for creating a relationship
The above web site is a collection of international marketing mistakes. This
is what can happen when companies do not pay attention to other country's languages,
customs, business practices, and consumer behavior. Use the above web site to
answer the following question:
Identify three international marketing mistakes from the web site.