Understanding Marketing Processes and...
Multiple Choice

1 .       What type of utility makes products available when consumers want them? 

 
 
 
 


2 .       What type of utility makes products available where consumers can conveniently purchase them? 

 
 
 
 


3 .       When marketers use ad campaigns to raise public awareness of local, regional, or national issues, they are most likely responding to which external environmental factor? 

 
 
 
 


4 .       When marketers monitor the general business cycle, they are most likely paying attention to which external environmental factor? 

 
 
 
 


5 .       Which marketing mix component is concerned with decisions about warehousing and inventory control as well as transportation options? 

 
 
 
 


6 .       Which marketing mix component is considered to be the most highly visible component of the marketing mix? 

 
 
 
 


7 .       Which of the following is a psychographic variable? 

 
 
 
 


8 .       What is the first step in performing market research? 

 
 
 
 


9 .       Which market research technique involves watching and recording consumer behavior? 

 
 
 
 


10 .       What major influences on consumer behavior include lifestyle, personality, and economic status? 

 
 
 
 


11 .       What is the proper order of the stages of the consumer buying process? 

 
 
 
 


12 .       What category of organizational market consists of firms that buy goods that are either converted into products or used during production? 

 
 
 
 






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