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Chapter 1: In Pursuit of Prosperity: The Fundamentals of Business and...
Chapter 2: Business Done Right: Ethics and Social Responsibility
Chapter 3: Wild World: Competing in the Global Economy
Chapter 4: Business at the Speed of Light: Information Technology and...
Chapter 5: Building the Foundation: Forms of Business Ownership
Chapter 6: Putting Yourself in Charge: Entrepreneurs and Small...
Chapter 7: From Planning to Inspiration: The Functions of Management
Chapter 8: We’re All in This Together: Organization and Teamwork
Chapter 9: Creating Value: Producing Quality Goods and Services
Chapter 10: Lighting the Fire: Employee Motivation, Workforce Trends,...
Chapter 11: Taking Care of Employees: Managing Human Resources
Chapter 12: Connecting with Customers: The Art and Science of Marketing
Chapter 13: Defining the Exchange: Product and Pricing Strategies
Chapter 14: Delivering Value: Distribution Strategies
Chapter 15: Spreading the Message: Promotional Strategies
Chapter 16: Getting to the Bottom Line: Basic Accounting Concepts
Chapter 17: Keeping the Engine Running: Financial Management and...
Chapter 18: Investing in the Future: Securities and Investment...
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