1 .		Which of the following is not a source of new-product ideas? [Hint]   customers   distributors   competitors   all are sources of new-product ideas
2 .		A marketing strategy statement consists of all of the following except _____. [Hint]   target market description   positioning statement   sales, market share, and profitability goals   all are components of a marketing strategy statement
3 .		Simultaneous product development is also called _____. [Hint]   sequential product development   cross-functional product development   team-based product development   none of the above
4 .		Of the five distinct stages in the product life cycle, the first stage is _____. [Hint]   introduction   product development   commercialization   growth
5 .		Which of the following can be described by the product life cycle concept? [Hint]   product class   product form   brand   all of the above
6 .		During the _____ stage, competitive pricing and promotion become increasingly important. [Hint]   introduction   growth   maturity   decline
7 .		During the introduction stage of the product life cycle, advertising should seek to _____. [Hint]   build brand awareness and interest in a larger market   stress brand differences and benefits   build product awareness   retain hard-core loyals
8 .		Which of the following is the market objective during the growth stage of the product life cycle? [Hint]   to create product trial   to maximize profit   to reduce expenditures   to maximize market share
9 .		Which of the following is the focus of the pricing strategy during the growth stage of the product life cycle? [Hint]   price to penetrate market   use cost-plus formula   price to match or beat competitors   cut price
10 .		During which stage of the product life cycle is the use of sales promotion likely to be the heaviest? [Hint]   introduction   maturity   growth   both a and b
11 .		Success in test marketing ensures the company success with its new product. [Hint]  True  False
12 .		Simultaneous product development is an approach to developing new products in which various company departments work closely together, overlapping the steps in the product-development process to save time and increase effectiveness. [Hint]  True  False
13 .		Although product classes may enjoy fairly long life cycles, the life cycles of specific brands may be much shorter. [Hint]  True  False
14 .		A fashion is a basic and distinctive mode of expression. [Hint]  True  False
15 .		Sales are highest during the maturity stage of the product life cycle even though growth is slowing at this stage. [Hint]  True  False
16 .		The laggards typically adopt a product during the maturity stage of the product life cycle. [Hint]  True  False
17 .		Brand diversification begins as early as the growth stage of the product life cycle because of new competitors entering the market. [Hint]  True  False
18 .		The highest cost per customer occurs in the maturity stage of the product life cycle. [Hint]  True  False
19 .		When modifying the market, the company attempts to increase the consumption of the current product. [Hint]  True  False
20 .		Mattel modified the product several times to keep Barbie in the maturity phase of the product life cycle. [Hint]  True  False
21 .		There are 8 major stages in the new-product development process. List and explain each stage. [Hint] To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.
22 .		Explain how the marketing objectives for a product should change as it moves through the stages of the product life cycle. [Hint] To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.