Scania is now an international corporation with operations in more than 100 countries and with 26,900 employees. Ninety-seven percent of its production is sold outside Sweden. Since the late 1940s, Scania has represented Volkswagen in Sweden. Together with Volkswagen AG, Scania owns the importing company Volkswagen Sverige, which also markets Audi, Porsche, Seat, and Skoda. Even during periods of sagging markets for trucks, Scania has shown good earnings: for more than six decades, Scania has reported a profit every year.

Activity

In this exercise, we visit the Scania web pages to get an idea of its corporate strategy, its mission statement, the competitive advantage provided by its modular design system, and its environmental policy.

1. What are Scania's main business areas, and what is its corporate strategy?

2. What is Scania's mission statement? Is this a good mission statement, or do you see flaws in its message?

3. How does modular development help Scania in meeting customers' requirements? How could it be a source of its competitive advantage?

4. What is the company's environmental policy?

- Sanjay Goel