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Market Segmentation, Targeting and...
In the News

  • Dude Shiraz, Babe Chardonnay – His and Hers wines targeted at the young drinkers (24/04/03)
  • How do we segment and position ‘Down Under’? (11/08/03)
  • McDonald’s: ‘I’m lovin’ it’ (03/09/03)
  • The Changing Face of Marketing
  • Xbox: Entertaining the Gaming Demographic
  • Society is Now at Two Tipping Points in its Attitudes Toward the Overweight
  • Attention Kmart: Find a Niche
  • 'Excertainment': Marketing Longevity, Energy and Stamina
  • As Same-Sex Households Grow More Mainstream, Business Takes Note
  • Population of Asian-Americans Surges
  • Hyatt Hotels' Product Lines
  • Retailing: A Case of Dumb and Dumber
  • upMarketing...Is Our Use of the Web Outmoded?
  • Retirement...it's a Numbers Game!
  • Lonely Planet...Not a Quiet Earth
  • Destination Marketing
  • Travel Agents Finding New Roads to Greater Profits
  • Mega-Liners for a Mega-Market
  • Beer for All in the New Millennium!
  • Virgin: The Name Behind the Man Behind the Ventures
  • Inventor's Adjustable Glasses Could Spark Global Correction
  • Vote for Me, I Promise New Taxes!
  • Just Do It?
  • Segmentation Studies Should Be Practical
  • Grey Power Driving the Newest Bikers



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