1 .		A target market consists of a set of buyers with different needs and characteristics. [Hint]  True  False
2 .		There are four characteristics that market segments are usually judged by to determine their effectiveness to the marketing organisation. [Hint]  True  False
3 .		Age can often be a poor predictor of a person's life-cycle, health, work or family status, and buying power. [Hint]  True  False
4 .		Marketers find little reason to focus on lower-income customers in most geographic markets. [Hint]  True  False
5 .		Car manufacturers are not interested in gender segmentation. [Hint]  True  False
6 .		Customers, not marketers, define a product's position. [Hint]  True  False
7 .		Undifferentiated marketing is becoming an increasingly accepted practice. [Hint]  True  False
8 .		Consumer and business marketers use many of the same variables to segment their markets. [Hint]  True  False
9 .		Many marketers believe that behavioural segmentation variables are the best starting point for building market segments. [Hint]  True  False
10 .		Permission marketing is the process of gaining market acceptance for a product in a small geographic area before launching the product into wider regional and capital cities. [Hint]  True  False
11 .		A concentrated market coverage strategy is especially appealing when company resources are plentiful. [Hint]  True  False
12 .		Coca Cola has a variety of products in its portfolio including diet drinks, water, sports drinks and energy drinks. As such Coca Cola is following a differentiated market coverage strategy. [Hint]  True  False