1 .		What is the process of dividing a market into distinct groups of buyers, each of which might require separate products or marketing mixes? [Hint]
2 .		Which of the following characteristics is not used in psychographic segmentation? [Hint]
3 .		When a company goes after a large share of one or a few submarkets, it is pursuing _____________ marketing. [Hint]
4 .		Which of the following is not a way that products can be positioned? [Hint]
5 .		Which of the following bases of segmentation is used most by marketers? [Hint]
6 .		Which of the following characteristics do marketers use in evaluating the effectiveness of different segments? [Hint]
7 .		Which of the answers best describes 'behavioural segmentation'? [Hint]
8 .		Which of the following is not an example of how companies can differentiate themselves from their competitors? [Hint]
9 .		What is the name of the tool used by marketers that helps them position products/brands? [Hint]
10 .		Which of the following is an element of demographic segmentation? [Hint]
11 .		If a company regionalises its product offering and promotional efforts, which type of segmentation is it following? [Hint]
12 .		The place the product occupies in consumers minds relative to competing products is ________. [Hint]
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